Never underestimate the fleeting willpower of gamers in the face of exclusivity deals. It's already captured a large section of the market (xbox consoles literally just run modified windows now) and will likely capture more. It's all about adding enough of a marketing spin on it until the average gamer stops caring, or concedes the value proposition or their morals in favor of something they want more (like a next gen Skyrim reboot or something idk 🤷‍♂️)