Having this standard means other browser or tech can adopt this technology too and is not limited to Firefox users. This is not just a Firefox thing. And one can still turn it off. The more browser support and enable this functionality, the better, if it means having ads without tracking a user.

If this takes off, it could really make the web better as we know it today. This means websites using this functionality would look like good websites and people prefer it and would get more recommendations (potentially). There would be less reason to block ads, so the websites can earn their money, without identifying us. And without trying to find ways to identify us, without getting blocked, without looking bad. I truly believe this middle ground is key.

A little bit unrelated at first glance, but a related quote from Gabe Newell: "Piracy is not a problem of price, but a problem of service." And I think this goes in a similar direction here. If we provide a better service to advertisements agencies or sites, then they might use it. And that's good for the web.