395

Apple Reportedly Suspends Work on Vision Pro 2 (www.macrumors.com)

submitted 3 months ago by boem@lemmy.world to c/technology@lemmy.world

168 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[-] kevincox@lemmy.ml 19 points 3 months ago

I don't know why everyone is so negative. The gameplan seems pretty clear to me.

Make expensive fancy product. This is effectively a "devkit" that companies can use to start experimenting with AR software.
Make lower cost product. There are now a few decent apps available and early adopters will be willing to buy it to be one the leading edge.
Now there is a bigger market, leading more companies to be willing to develop apps.

Apple is hoping that this is enough to break the chicken-and-egg cycle. Enough to get a few powerful apps such that more regular consumers will be willing to buy which again increases the addressable market which makes it more attractive to companies.

[-] TrickDacy@lemmy.world 5 points 3 months ago

Yep that's exactly why they had started the 2 then changed their mind lol. Alllll part of the plan

[-] dustyData@lemmy.world 3 points 3 months ago

It's all 5D chess, just like Elon.

[-] qjkxbmwvz@startrek.website 4 points 3 months ago

Basically sounds like the Tesla game plan, which was super effective: roadster (which is purely a toy for the rich) and a little later the Model S (practical EV), and then introduce an affordable model.

This implies that eventually people will strap rusty boxes to their head though, so grain of salt with the analogy...

[-] WolfLink@sh.itjust.works 3 points 3 months ago

They did something similar with Apple Watch and Apple TV and Home Pod and jt worked out well enough for them.

[-] MrSpArkle@lemmy.ca 4 points 3 months ago

HomePod is still mid. But people really sleep on how terrible the first Apple Watch was, and how AppleTV is a media juggernaut now.

this post was submitted on 18 Jun 2024

395 points (98.3% liked)

Technology

58135 readers

6252 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS