When 5 different people have paid 15-20 grand for the same car that's approaching 20 years old, the manufacturers are absolutely losing sales. Most people buying them now would prefer to buy new small trucks, but since they're not avaialbe they buy used and put 3rd-party parts in them to keep them running.

Ford finally released a small, affordable truck with only a 4.5-foot bed and a hybrid motor (Maverick) , and they can't make enough of them to meet demand. It's been their most-successful new vehicle in decades, if not ever.

They're on pace to have more than 10x as many sold this year as when they launched in 2021 despite a price increase of over 35%, and it's still almost impossible to see one on the showroom floor because they're sold out before they reach the dealer. Ford is making mint on it despite it being too small to be useful as a truck for many users. A true successor to the old Rangers would be a money-printing machine.