Technology

This is the best summary I could come up with:

Perhaps the most notable revelation from the 2,500 documents is that they suggest Google representatives have misled the public in the past when discussing how the biggest gatekeeper of the internet assesses and ranks content for its search engine.

Testimony from the antitrust suit by the US Department of Justice previously revealed a ranking factor called Navboost that uses searchers’ clicks to elevate content in search.

“We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information,” Google spokesperson Davis Thompson told The Verge in an email on Wednesday.

But the repeated denials, carefully worded company responses, and industry publications that unquestioningly carry these claims have made it a contentious topic of debate among SEO marketers.

Fishkin interprets it as meaning Google “uses the number of clicks on pages in Chrome browsers and uses that to determine the most popular/important URLs on a site, which go into the calculation of which to include in the sitelinks feature.”

A lot of SEO is throwing things against the wall to see what sticks, and publishers, e-commerce companies, and businesses will likely design various experiments to try to test some of what’s suggested in the documents.

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