this post was submitted on 27 May 2024
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Marketing costs money. The only free marketing tool is email and you likely don't know enough people to email until they buy your game.
One of the biggest falsehoods about social media is that doing it counts as marketing.
Paying for ads on social is marketing. (I know you all hate ads, but we're on topic here for marketing some software)
But social either reacts to your popularity or is built in its own self-reinforcing rules. It's an entertainment platform that will only grow in following if you entertain in that channel. Tiktok follows don't build Twitter follows. Tiktok content isn't the highest performing Twitter content. Posting to either once does nothing, Posting to either regularly for years - if you post good content and are lucky - does build a following which then you can try and market to, or leverage for marketing means (e.g. funding, grants, in kind support, quid pro quo) - but you can't just start marketing to people and expect them to like it as - as forementioned - everyone hates ads.