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The blackout is starting to have a financial impact on Reddit, but we must stay dark!
(www.adweek.com)
this post was submitted on 14 Jun 2023
1112 points (98.7% liked)
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The main draw was that people using 3rd party apps didn't see (reddit's) ads. If 10% of apollo's users go to the official app, that is 10% that are seeing ads were they didn't before.
Bit of a catch-22, because reddit is also counting all those 3rd-party users as part of their userbase when talking about how many users they have. These 3rd party app users also generate some of the content that draws undiscerning users to open reddit and view ads on the way.
Yupp, bit of a leopards ate my face moment! Is their a community for that on here yet btw?