this post was submitted on 10 Jul 2023
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If Meta does end up Federating, then Reddit would potentially be able to gain 100M (or whatever the latest crazy numbers are) potential viewers of ads disguised as content. That's a lot of eyeballs to try and make money off of!
For the Lemmy/KBin side, being able to potentially monetize the people that specifically left your shitty platform has to look somewhat appealing.