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Firefox plan to show ads and shopping in the near future in the browser as an opt-out
(bugzilla.mozilla.org)
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I don't think this should surprise anyone, given the new CEO they got and the announcement that was made immediately afterwards, followed by the layoffs. Fortunately, there are Firefox forks that we can switch to as a form of protest, provided that the forks keep these changes out of their codebases.
One thing I predict happening is that this move by Mozilla could spur more activities for the Firefox Forks. It would be a good opportunity for the developers of Mull, Librewolf, and Waterfox to think of ways to make their respective browsers stand out or be unique. Maybe we can one day see an Android version of Librewolf or a new web engine get developed in response to all this mess. Just a thought, of course.
New browser engines already exists : servo ( rust), Ladydbird (C++) are actively being developed. Both are still far from being daily driveable, but considering mozilla is apparently shiting the bed it's better than nothing.
I would not blame this on the new CEO unless there's some evidence to support it. Wanting to incorporate more ads into the browser is one of the things the previous CEO was known for, and maybe that brilliant idea being met with hostility was one of the things that persuaded her to depart from the role. Whatever this new feature was to be, it most likely had its origins during her tenure.