I mean, I worked there. I was there when the beany baby craze was in full effect. The profit margins even back then were huge since they control the entire supply line. Never thought I'd see the day people come out to be apologists for McDonalds.

Their revenue from 2002 when they introduced the dollar menu meal was $15.40 B. Then climbed to 20 billion by 2005 and has bounced between 20 to 28 billion every year since except for 2020 where they dipped to 19 billion. They are far ahead of https://companiesmarketcap.com/mcdonald/revenue/ https://www.macrotrends.net/stocks/charts/MCD/mcdonalds/gross-profit

Why I'm getting downvoted because a video (that wasn't linked) had someone talking about a Yum! branded company (Taco Bell) whos profits tanked in 2016 (from $13B to $1.89B) mentioned McDonalds... who's not seen any sort of comparable problems as based on the links I provided... is beyond me.

[–] Cerise_W@lemmy.world 1 points 9 months ago* (last edited 9 months ago) (1 children)

Sorry, I think this is the video https://youtu.be/WKh85_81US0

Interestingly, taco bells lower performance gave them more freedom

[–] PipedLinkBot@feddit.rocks 1 points 9 months ago

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[–] Minotaur@lemm.ee 1 points 9 months ago

It’s not really “shilling for a company” to understand that price increases for products (especially “value” products) do not often perfectly follow country-wide overall inflation percentages