I would say it depends on the presentation and point. Are you a board game store selling it as a fun thing? A white elephant gift store? A cute gift shop in Salem? Yea, sell it all day.

A horoscope reader upselling it to brainwashed idiots, literally trying to convince them it works? ... Yea, that's fraud. Might not be fraud you could get them found guilty of, since so many laws require a "reasonable person" to fall for it, but we all know there aren't actually that many "reasonable" people...