This article seems like Apple had to sign off on it before it was published. Having multiple stores from which to choose will certainly lead to lower prices. The best example of this is gaming. Closed systems of digital purchases like Xbox or Nintendo Switch stores almost always have higher prices than the exact same game on PC. Of course on PC I can buy from the ubiquitous Steam, the Microsoft store, Epic, GOG, UBI, EA, itch.io and others. If PC were like an iPhone I would only be able to buy from Microsoft and MS could demand a cut of every game sold outside of their walled garden.

The fact this writer claims developers would be nothing without Apple is laughable. If Apple closed up shop tomorrow we'd still want and use apps. Apple is not the reason we use apps, they are only a platform that can run the apps we already use.