Movies and TV Shows

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After “Barbie,” Mattel Is Raiding Its Entire Toybox (www.newyorker.com)

submitted 1 year ago by jayrod@lemmy.film to c/moviesandtv@lemmy.film

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[–] kingmongoose7877@lemmy.film 2 points 1 year ago

I was gonna post a rant railing against this obvious money-grab (shilling, product placement, half the budget is marketing/promotion blah blah blah) when, utilizing my encyclopedic memory of the moving image, I realized this type of "cinema" is nothing new. The only real difference is that now it is no longer an afterthought but an integral part of the plan, an efficient, organized, concerted cross-media marketing ploy. It's not meta, it's nostalgia rationalization; it's not smart, it's calculated.

Brand immersion my ass.

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