… it's just so accessible when the gaming I want to do just isn't feasible due to life and work.

And, there it is. Just about anyone can game these days due to the ubiquitousness of mobile devices. When you think about the time it takes to play a PC or Console or even handheld game, a phone can have you going in seconds versus getting to the console, console updates, game updates, get the headset, find charged controller, and get into a game. You have to be determined to play a Console/PC game, but a mobile is always right there.

“Everyone” has a phone and so the total number of people who will play a mobile game is extraordinarily increased as well as the number of people who will spend money on them.

I remember when I worked for a bank, a customer back in like 2008 was mad that the bank kept shutting off her card thinking that she had fraud. It was Facebook who had sent the suspected fraud to us. The woman was in her 50s and was spending so much money on FarmVille (yep, that ancient one) that Facebook thought it had to be either a banking error or fraud. Turns out, she just really wanted her farm to flourish and was spends thousands a day to do so.

That was back before smartphones took hold. The impressions of smartphones overall exceeds that of something like Facebook, and so I’m sure other games have found whales in unexpected places just like that one lady I spoke to all those years ago. (I do hope she found help for her problem before they shut off that FarmVille version…)