this post was submitted on 06 Jul 2023
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Businesses, celebrities & influencers on Threads should operate their own instances, independent from Meta. Get enough of them to do this and Meta can't hold a monopoly. (lemmy.world)
submitted 1 year ago* (last edited 1 year ago) by meldroc@lemmy.world to c/fediverse@lemmy.world
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This is good for us, and for businesses, influencers and celebrities.

They need to be encouraged to operate their own instances, and not just an account in Threads or elsewhere in Meta.

  1. You get to have a "home base" for your presence on Threads and the Fediverse that's independent of Big Tech. Ah, the advantages of owning your online house instead of renting! That's why we have a Fediverse.
  2. You get to make the rules, not Meta. You're not getting your content taken down by a faceless corp because some AI software mistakenly concluded you violated TOS. You're not gonna get NSFW'd out of business so some CEO can make bucks with an IPO. And you can kick off the jerkwads that are harassing you when Meta won't.
  3. You get to structure communities/discussions on your instance the way you want.

AND, getting enough celebrities, influencers and businesses to operate their own instances will take power away from Meta. If there's a critical mass of in-demand people and content outside of Meta in the Fediverse, and Threads users get access to that content, Meta won't be able to wall up the garden without a riot from their users. Enough celebrities on Threads, but not on their servers, and Meta will be forced to keep things open and make EEE much harder for them.

Now all we need is for a few in-demand people to make that leap...

Thoughts?

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[โ€“] peyotecosmico@programming.dev 5 points 1 year ago* (last edited 1 year ago) (1 children)

It would be nice. But a reminder that they hired a person to type for them doing AMAs in reddit... Yes typing.

They just don't care, aren't tech savvy, don't have time or don't want to do it.

I bet they just want to go where there's most of the people to do their promotion once instead of several places and save time. You could try to explain federation to them but I bet they just want to use the "new Twitter".

I was watching that Felicia Day announce that she made a threads account and she is (or pretends to be) tech savvy. She has geeks as fan base that would mock her for doing so... Image someone like Scarlett Johansson "waste"time in her own server

[โ€“] meldroc@lemmy.world 4 points 1 year ago* (last edited 1 year ago)

Depends on the celeb. Some are like you describe, some can have a bit more of an activist bent, like Cory Doctorow. It'll probably take some of the activist types to take that first leap.

Also, not just celebs, but businesses too. There's plenty that have a subreddit, or a Discord, and ideally, setting up a Lemmy or Mastodon instance will be just as easy.

The way to win the Meta war is to make sure people have enough of a reason to venture out of Meta land to come out.