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AI-created “virtual influencers” are stealing business from humans (arstechnica.com)

submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world

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AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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[–] meat_popsicle@sh.itjust.works 0 points 11 months ago (1 children)

But some smaller, more integrous and creative influencers might.

Good, maybe they’ll get a productive job then and stop forcing their attempts at being influencers. You either are or aren’t one; they clearly don’t have what it takes to influence their viewers to buy sponsor products as efficiently.

Advertising isn’t a noble business and influencers are just advertisers. There is no noble human spirit in advertising, it is (and always has been) an exploitative and ignoble career.

[–] TwilightVulpine@lemmy.world 1 points 11 months ago

You can resent advertising however much you want but you are getting this one backwards. Influencers can be anything from models, reviewers, comedians, actors, so forth. It's a catch-all term for internet performers. They often rely on brand deals because it's one of the few reliable ways to make money on the internet. But do you really think millions of people follow influencers for the sole purpose of getting advertised at? That doesn't make sense.