this post was submitted on 06 Jul 2023
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They can flood the fediverse with mediocre content, ads via posts, and use both to scrape replies to create even more data about users. They can do this through existing instances In theory, but it would be far easier to federated and subscribe to instances to pull in the data to their own instance and being easier means it is more likely.
Making the fediverse bigger to harvest more data is a net loss for the fediverse.