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this post was submitted on 13 Dec 2023
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Every gaming company basically thought the PC was dead for gaming, only to be relegated to nerd paying high prices for hardware to play niche nerdy shit.
Honestly I still don’t know what changed, even Japanese devs are releasing on PC again, it’s a weird time.
Well apparently Valve didn't get the memo. By the time PS3 came out and the further into the Gen it got it became clearer that digital was the way forward. And you'd think a company with PC roots would have gotten their own digital distribution platform started once steam sales caught on.
The whole everyone thought pc was dead excuse is a poor one because Epic took until 2018 to bother with their own distribution platform. That's a hell of a long time and too many years from the PC is dead excuse.
That's what I mean by many many many missed chances. They had over a decade to enter as it became more and more obvious the money there was to be made from PC gamers.
Why should they have a distribution platform? Pretty much every game except Gears of War had a Windows release, and at least I never considered a digital distribution platform as a kid since boxed games worked just fine. I didn't have a Steam account until Steam came to Linux, yet I played plenty of PC games in the meantime on both Windows and Linux. I bought a mixture of boxed games and online downloads, I didn't need a launcher to do that for me.
Yes, they missed the boat, but it wasn't obvious that the boat was going where they wanted to go. Valve took that risk and won big, but other large studios didn't and were absolutely fine focusing on game dev, and it wasn't until recently that they wanted in.
PC gaming has only had a slow, steady rise since Steam entered the scene. But perhaps one other catalyst might have been the Games For Windows initiative (not "Live") that standardized controller support, added some extra marketing oomph, and gave more incentive to make the same game on PC and console rather than making two entirely different games (sometimes with the same title, like Ghost Recon Advanced Warfighter).