this post was submitted on 05 Jul 2023
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I think it's probably both.
I think the biggest decline was just before the 2016 US election.
That seemed to be the point at which the site hit "mainstream" and with that came a huge influx of new users, and with the influx of new users came the increase of corporate interest to advertise to the new massive audience.
r/all switched to be almost nothing but arguing US politics.
Definitely, astroturfing/Cambridge analytica/Russian bot farms coming up on the 2016 US election were the major causes of a shift in the paradigm. The actual results of the election and Brexit then influenced a strong divisive change in society globally. The pandemic brought even more people online who were dropped right into this chaotic chapter in Internet/cultural history.
Gonna be some really interesting studies in the future looking at how all of this played out.
We're not even close to being huge yet and the lizard king already has ideas of capitalizing on us. Let's not pretend that this fediverse would ultimately become the utopia Reddit failed to be, but it's certainly a step in the right direction.