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Did SEO experts ruin the internet or did Google? - The Verge
(www.theverge.com)
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That article downplays SEO and mostly argues that Google is responsible, and it still gives Google way too much credit. I mean, it's gonna take a lot more evidence to make me believe they broke the internet by accident, for one. People knew all this crap would happen before Google was even a thing.
Greed broke it. Mostly Google’s, but you’re right, if it weren’t Google, it would have been someone else.
It already was someone else. I am old enough to remember when all these conversations (and the very accurate warnings about algorithmic filtering and artificial content promotion) being directed at Altavista and Yahoo.
And Facebook isn’t innocent, TikTok etc…. You’re entirely right.
We are our own worst enemies.