this post was submitted on 04 Nov 2023
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Absolutely absurd profit ratios on the figures, and that's before they start selling you rule books and paints. The novels are cheap to produce as well.
Warhammer is a tabletop wargame franchise. Everything else is an ad for the ~~toys~~ war game miniatures.
Let me put it like this:
A popular console game might cost $70 now, take hundreds of thousands of man-hours to make, and still might flop and be terrible.
They sell boxes of Imperial Guard squads, little plastic army men, for $40. You need like, ten of them for the screening units of a low-point army.
True, the profit margins in the plastic stuff is obscene. Which is why they'll never allow a computer version of the table top game.
Okay, so thanks to you and @DragonTypeWyvern@literature.cafe for the explanation, but follow up question:
Okay, so is the Warhammer boardgame (well, okay, tabletop game, not sure if boardgame is the right term) mostly the province of the groknard crowd, people who are really into specifically wargaming? Or is it more that people like the painting aspect of it, kind of like assembling models, and just that Warhammer lets you can play a game with your models when you're done decorating them?
My general impression is that hex wargaming has generally been on a decline over about the past thirty years or so. I think that some of that might be just that computers permit for simulations that don't require simplified models and that may have eaten some of the market. But point is, if there was a big crowd that really liked tabletop wargaming and was gung-ho on having stylized, turn-based gaming, I'd think that places like, oh, Matrix Games that sell a bunch of computer turn-based strategy wargames would be selling competing wargame products like hotcakes; competitors wouldn't have to worry about cannibalizing a market. But there's no comparable franchise that I'm really aware of.
You don't HAVE to buy the plastic models. You can use anything to represent the units.
But a LOT of players love painting.
I remember discovering Warhammer when I was a teenager and thinking how cool it all looked. And then I saw how much it would cost and I until this day have the same dilemma some 20+ years later.
Oh, and all that said:
Total War Warhammer and Boltgun (a Doom clone) are actually pretty great.