this post was submitted on 02 Nov 2023
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YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.

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[–] cbarrick@lemmy.world 3 points 1 year ago (3 children)

I was under the impression that YT Premium paid creators the same per view as YT with ads. Is this not the case?

[–] Stephen304@lemmy.ml 15 points 1 year ago (1 children)

I believe Louis Rossmann said that giving a single dollar directly to a creator is more than a lifetime of watching their ads. Premium I think is really good comparatively but that's only because ads pay so little.

(https://youtu.be/4Q3ZXQZZlcE?t=55 is where he says this according to his cpm)

[–] PipedLinkBot@feddit.rocks 3 points 1 year ago

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[–] SirQuackTheDuck@lemmy.world 7 points 1 year ago* (last edited 1 year ago) (1 children)

Some creators have said that the cut they get from premium viewers is higher than that of ad based (SpiffingBrit for example, in his YouTube download exploit video).

If that still holds true is unknown.

[–] Raxiel@lemmy.world 7 points 1 year ago

Linus (LTT) also said that one premium view was worth significantly more than ad based.

[–] theRealBassist@lemmy.world 2 points 1 year ago (1 children)

I don't believe so. As I understand it, all Premium money goes into a big bucket. Then, views/watchtime/etc. are used to calculate what percentage of the pie a given creator will receive.

[–] Evotech@lemmy.world 1 points 1 year ago

Yeah, so if you watch one creator a lot then they get a lot more