Real talk,

1.) USemissions laws state that cars have much stricter emissions standards than SUVs and pick up trucks. Manufacturers have made the pickup truck more attractive to buyers for this reason.

2.) its easy to upsell a lot of Americans on a pickup truck because a lot of Americans want to do DIY handiwork or can be sold on the virtues of the safety of a pickup truck in the result of a crash... people driving the most dangerous vehicles are ironically the most fearful of the road.

3.) Design in other vehicle classes has stagnated. Every year I see more cars only available in Europe that I'd love to have, but can't.

4.) They last longer, so they stay on the road longer too.

5.) Renting cars and trucks is generally annoying. Getting large items shipped is becoming more expensive.