this post was submitted on 24 Oct 2023
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Just because they paused this offensive, does not mean the war is over.
I believe it was a case of testing the waters. These are some of the questions they were looking to answer
Did the pop up cause those who received it to buy premium?
Did the pop up cause those who received it to turn off add block for that site?
Did the pop up cause those who received it to not use youtube at all?
Did the pop up cause those who received it to move to third party front-ends?
My guess is they are looking at the data now to answer this question: (the only one they care about)
From the data gained, is it likely that going on a full offensive against add-blockers make us more money?
If yes, the offensive will begin.
If no, they will look at other alternatives.
And finally: "Did the popup and the massive media attention to it cause an increase in overall adblocker usage that will do more harm in the long run to Google/Alphabet than they could ever recoup from Youtube whitelisting or Premium sales."
Yep, good addition and probably the really important one.
Personally I think they are going to find that the people who use add blockers will never view adds on youtube.
They will either find a workaround or stop using it all together.
If the publicity around this action causes more people to move in the direction of using addblockers it could be really counter productive for youtube.
That all depends on if the revenue loss from an increase in ablocker use is more than the revenue gain from people either disabling adblockers or purchasing a plan.
Google has the entire internet indexed for their search engine, but still somehow hasn't heard of the Streisand effect
If you don't stop talking about the Streisand effect, I'm going to sue you so bad the whole world will hear about it.
Pretty sure most corporations aren't operating with this in mind at all. It's not about long term anything, it's just about how many ads the human brain can withstand before they stop feeding at the content trough.
(ad-blockers)