2316
submitted 11 months ago by ugjka@lemmy.world to c/technology@lemmy.world
you are viewing a single comment's thread
view the rest of the comments
[-] variaatio@sopuli.xyz 30 points 11 months ago* (last edited 11 months ago)

Well many adblockers can be clever enough to load the asset, but then just drop it. As in yeah the ad image got downloaded to browser, but then the page content got edited to drop the display of the add or turn it to not shown asset in css.

This is age old battle. Site owners go you must do X or no media. However then ad blocker just goes "sure we do that, but then we just ghost the ad to the user".

Some script needs to be loaded, that would display the ad? All the parts of the script get executed and.... then CSS intervention just ghosts the ad that should be playing and so on.

Since the browser and extension are in ultimate control. As said the actual add video might be technically "playing" in the background going through motions, but it's a no show, no audio player.... ergo in practice the ad was blocked, while technically completely executed.

Hence why they want to scan for the software, since only way they can be sure ad will be shown is by verifying a known adhering to showing the ad software stack.

Well EU says that is not allowed, because privacy. Ergo the adblocker prevention is playing a losing battle. Whatever they do on the "make sure ad is shown" side, adblocker maker will just implement counter move.

[-] PurplePropagule@sh.itjust.works 5 points 11 months ago

Twitch seems to have figured out adblock blocking. Any idea what they're doing that's different?

[-] Spotlight7573@lemmy.world 14 points 11 months ago

From my understanding, they embed the ad in the video stream itself so that it's indistinguishable from the actual content. I imagine Google could serve ads from the same servers that serve videos and integrate them in a way that would be hard to detect, just like Twitch.

[-] PurplePropagule@sh.itjust.works 3 points 11 months ago

I guess the one difference is that I don't think twitch ads are skippable while youtube's ads are. I assume embedding the ad into the video would prohibit that. Hopefully youtube doesn't do that because while the current ad situation is annoying, having only unskippable ads would be pretty unbearable.

[-] LiveLM@lemmy.zip 4 points 11 months ago

Well, YouTube is no stranger to worsening their platform so it really wouldn't surprise me if they slowly transitioned to unskipable ads

load more comments (1 replies)
load more comments (5 replies)
this post was submitted on 19 Oct 2023
2316 points (97.5% liked)

Technology

58150 readers
7606 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS