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submitted 11 months ago by ugjka@lemmy.world to c/technology@lemmy.world
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[-] PurplePropagule@sh.itjust.works 5 points 11 months ago

Twitch seems to have figured out adblock blocking. Any idea what they're doing that's different?

[-] Spotlight7573@lemmy.world 14 points 11 months ago

From my understanding, they embed the ad in the video stream itself so that it's indistinguishable from the actual content. I imagine Google could serve ads from the same servers that serve videos and integrate them in a way that would be hard to detect, just like Twitch.

[-] PurplePropagule@sh.itjust.works 3 points 11 months ago

I guess the one difference is that I don't think twitch ads are skippable while youtube's ads are. I assume embedding the ad into the video would prohibit that. Hopefully youtube doesn't do that because while the current ad situation is annoying, having only unskippable ads would be pretty unbearable.

[-] LiveLM@lemmy.zip 4 points 11 months ago

Well, YouTube is no stranger to worsening their platform so it really wouldn't surprise me if they slowly transitioned to unskipable ads

[-] dditty@lemm.ee 5 points 11 months ago

There are ways to get Twitch adblock as well. I use PurpleTV

this post was submitted on 19 Oct 2023
2316 points (97.5% liked)

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