this post was submitted on 17 Oct 2023
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Their marketing has been awful though. They had a great build up with all the deep dive videos.... Then nothing for a month?!?
I originally thought it was going to come out a month ago, just after the end of the videos, then was shocked to find out it was still a month away.
I guess they wanted some time so they could address any feedback they got?
How is that awful? The deep dive videos are all we need to understand generally what the new things are, and why we should be looking forward to it. Isn't that all marketing can do?
Yeh, but then there was nothing for a month!
Normally they build the hype up to the release, I have actually un-hyped coming up to this release.
I mean what were you expecting a month from release besides like maybe one additional trailer? The original trailer exists and I’m sure they’re paying to run that somewhere. And once someone sees it they can go watch the dev videos.
It's probably more bad planning then, shouldn't they be peaking the hype just before launch?
If they cared about peaking hype they wouldn’t have told us about the performance problems. But frankly they don’t need to hype CS2 or even sell big at release and they’re well aware of it. Games like the latest annual COD have to sell as much as possible at release because they need players to fill the servers, they need to have an established player base to sell the battle passes to after a month, and the game has a maximum shelf life of a year, before it’s abandoned for the next game. But CS on the other hand doesn’t need to do any of that. It has virtually zero competition so it has a captive audience of everyone who likes modern city builder games, and it doesn’t matter when you buy it, because they aren’t making another one for 5-8 years. They know exactly how much money they’re going to make from this game and they’ll get yours too, whether it’s at release or a year from now.
To put it in perspective, COD games are made fast, and have to sell fast. Since CS1 released, there have been TEN Call of Duty games. In that same timespan were about to get ONE new Cities game.
That's a fair point
And boom, they just today dropped the “one more trailer” I was talking about lol.
true, but that doesn't mean it was cheap.