this post was submitted on 18 Oct 2023
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This is it.
Said more simply, commodity fetishism is the name of the phenomenon of people turning literally everything into a commodity for sale. Twitch streamers streaming themselves playing video games is an example. Jars of farts and used underwear are examples.
I think the word choice is easy to misunderstand. It's essentially the fetishization of the commodity form, not the fetishization of individual commodities.
It's that phenomenon of your mom saying "you're so good at that, maybe you could sell it", or of deciding your sex partner is so hot you should make money selling sex tapes, or of thinking your cat is so cute that you could probably monetize it.