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Netflix to open branded retail stores for some reason (www.engadget.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

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[–] thejml@lemm.ee 9 points 1 year ago

While I completely agree, there’s a bit of a draw to certain experiences around shopping. Some instances:

FAO Schwarz in NYC
Nintendo flagship store in NYC
Tiffany & Co. in NYC on 5th Ave
LEGO store in Leicester Square London

Basically look up a list of Flagship stores, even Microsoft and Samsung have ones. They’re more of an experience and bragging rights than just walking in a random Walmart to get merch. Sure, you can just order it online, but it’s not the same.