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We are contacting you regarding a past Prime Video purchase(s). The below content is no longer playable on Prime Video.
In an effort to compensate you for the inconvenience, we have applied a £5.99 Amazon Gift Card to your account. The Gift Card amount is equal to the amount you paid for the Prime Video purchase(s). To apologize for the inconvenience, we've also added an Amazon Gift Certificate of £5 to your account. Your Gift Card balance will be automatically applied to your next eligible order. You can view your balance and usage history in Your Account here:
It's Amazon, dude. You may not like their business practices but it's a fair bet they're going to have something you want at a decent price.
It's true that this exchange in this particular instance is a net gain for like 99.9% of the victims. Hell, most people were probably never even gonna watch the movie again anyway. However, using that to justify this practice opens the door for abuse down the line. Store credit is not an acceptable form of compensation. Imagine if you totaled someone's car and then offered them $10k credit at a junkyard you own. It would be unacceptable! Why give large corporations an exception?
In your example you wreck someone’s car which they didn’t buy at your junkyard. It’d be to think of it like this: you own a car dealership. You wreck your clients car worth 10K. You tell them to pick any car worth 20K off of your lot. Sure, the 20K includes your profit margins, but your client still gets $10K worth of car for free.
Cars all serve the same purpose. They get you where you want to go. Some are worse than others, but they're all kind of the same thing. Movies are all individual and unique. You can't just take one, drop in a replacement, and call it a day. Movies are a form of artwork. I think a better analogy would be if you trashed some art that someone bought and then offered them some other art from different artist(s).