this post was submitted on 29 Sep 2023
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If it's wedding ring, the marketing has been about how the purity of the diamond is symbolic of the purity of one's love. So picking an uglier, but purer, diamond then coild be about prioritizing love over beauty or whatever in that person's head.
So not necessarily exclusive to people wanting to present themselves as wealthy, that sort of emotional manipulation convinces broke people to blow their savings on a ring all the time.