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Spotify is launching an eerie new AI-led feature that mimics podcasters' voices and translates them into different languages (www.businessinsider.com)

submitted 1 year ago by ZeroCool@feddit.ch to c/technology@lemmy.world

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[–] argo_yamato@lemm.ee 33 points 1 year ago (1 children)

Bill Simmons, founder of the Spotify-owned podcast network The Ringer, hinted in May that Spotify also planned to use AI trained on the voices of hosts to generate targeted ads for users.

This is what is really messed up to me (emphasis mine).

[–] hoshikarakitaridia@sh.itjust.works 5 points 1 year ago

IANAL but pretty sure that's illegal.

It violates the right of publicity (which is either state-specific or common law) which is explicitly recognized to include commercial control of the likeness of oneself. That most certainly includes someone's voice. There's probably an argument that for AI generated translations some podcast producers have an interest in that they might wanna agree (broader reach), but with ads that is pretty cut and dry. At that point, I kinda hope the legal department knows this, because otherwise this could do incredible damage to their PR (as anything illegal does).