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Is there a push to make product containers re-usable?
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Well, you're doing the right thing with re-using containers yourself. It was always Reduce, Re-use, Recycle, with Recycle being dead last and least important of the three. Recycling isn't inherently bad, but corporations leaned on it for decades as a way to wipe away their own responsibilities and hand them over to consumers and the recycling industry. It's mostly just been abused, despite being the least important.