this post was submitted on 11 Jun 2023
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Google Tag Manager FOSS alternative? (beehaw.org)
submitted 1 year ago* (last edited 1 year ago) by bird@beehaw.org to c/foss@beehaw.org
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Is anyone aware of FOSS alternatives to Google Tag Manager?

I have a really simple use case where I'm trying to find a solution that can trigger tags based on:

  • click class
  • click ID
  • click text

My tags simply fire javascript events to Plausible Analytics for tracking a few different web conversion scenarios.

In the past, I've tried Scale8 (it seems to have folded). I'm aware of Matomo's tag manager, but I already have an analytics solution, so I'm not really interested in deploying their analytics platform just for the tag manager plugin.

I recently came across RudderStack, but it doesn't seem to meet my simple needs. Or, if it does, its learning curve seems high.

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[–] parmesancrabs@lemmy.ml 2 points 1 year ago

If you’re still looking for a solution, have you thought about using a native JavaScript solution?

It could be as simple as placing a click listener on the body element of each page and then having a list of CSS selector rules. Matches is a JS function that you can pass a CSS selector too, so each click that occurs you can loop through an array of selectors.

Alternatively, that array of selectors could be the elements you attach the listeners to directly.

I’d be happy to help create some examples, if you have any extra context 👍