this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] BigBananaDealer@lemm.ee 21 points 1 year ago (2 children)

there was a subscription to pay for fucking heated seats?? even when you buy a car you dont buy a car

[–] Chatotorix@lemmy.world 17 points 1 year ago (1 children)

"Turning the engine on between midnight and 6AM is a premium feature. Subscribe now for only $29 per month. BMW. Sheer driving pleasure."

[–] Katana314@lemmy.world 7 points 1 year ago

"He's losing blood!! Quickly, we need to get him to a hospital!!"
Car assistant: "Oh, boy. I smell an easy upsell."

[–] Ulv@feddit.nu 14 points 1 year ago (2 children)

It was even dumber kinda. They decided that it was easier not too have options for heated or non heated seats so they made all cars with heated to simplify production and if you bought the xar with heated seats thats it you got heated seats no subscription but if you didnt and changed your mind you had too pay as a subscription for them too activate the heating your car was already equipped with.

[–] IamAnonymous@lemmy.world 1 points 1 year ago

It makes sense but why make it a subscription. Charge me a flat fee for an upgrade.