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A Whiff of Genius: Simple Fragrance Method Boosts Cognitive Capacity by 226% (scitechdaily.com)

submitted 1 year ago by readbeanicecream@kbin.social to c/science@kbin.social

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Sweet Smell of Success: Simple Fragrance Method Produces Major Memory Boost When a fragrance wafted through the bedrooms of older adults for two hours every night for six months, memories skyrocketed. In fact, participants in this study by neuroscientists from the University of California, Irvine (

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[–] wolfshadowheart@kbin.social 2 points 1 year ago (1 children)

It needs marketing for education for it to take off. Currently the type of people that use highlighters are the same using it because it's effective for remembering information, but since it's already effective something "more" effective doesn't mean much.

What you need is to market your scentminders as a tool for new memory making and recall abilities! Lol

[–] monotremata@kbin.social 2 points 1 year ago

Yeah. Honestly I was more interested on whether it could actually work, rather than whether I could sell it. It'd be easier to sell than to actually evaluate :P