So the other day I was testing a new browser called waterfox. What stuck me as odd was how a small company seemed to have made Firefox so much more usable everyone. I normally use librewolf for privacy and security reasons but waterfox actually temped me to switch. (I ended up not switching for privacy and security reasons)
After I used waterfox for a bit I started thinking more and more about Mozilla the company. What are they even doing these days? It seems like they have stopped with the innovation. They could of setup a competitor to google with a custom nextcloud but they haven't made any competitive products other than a VPN.
I also saw a Nord VPN commercial and it was full of lies are usual (seriously, malware protection?). However a lot of there arguments could apply to Firefox. Why doesn't Mozilla do any sort of advertising? Admittedly Firefox isn't great in the UI department for the average user so it may be worthless
Mozilla can't compete against Google. Any attempts of growing their marketshare by advertising is going to fail. Google will just outspend them. Then Mozilla will either go bankrupt or have to recoup their investment by jumping on the data collection train. I much prefer they stay sensible with their business modell and focus on being sustainable. Firefox will naturally grow as people start caring more and more about their online-privacy.
Same with any kind of new innovations or projects. I don't want to outright discourage them but I much prefer their current pace of doing things slow and safely. Because if we lose Firefox due to Mozilla taking some kind of gamble the alternative browsers remaing don't really seem appealing.
I like the idea of Mozilla providing, even thou it can just be rebranding, some privacy concious services. Like reselling real private VPN, email, storage... with their brand.
On Windows, Firefox has been my main browser for a long time. On Android, it has been my main for about 2 years. 1 of things I like re Firefox is its strict tracking protection. I read that Chrome would block by default 3rd-party trackers for 1% of the Chrome users this month. What about Google trackers? Anyway, it's absurd to expect privacy features from a firm that has advertising as 1 of its profit generators.
I want Firefox to grow at its own pace. I hope more folks will talk re Firefox. I think 1 of the factors why Firefox isn't so famous is –
In the phone and tablet boom in the last 10 years, some tended to use the default browser. For example, Safari on iPhone and iPad. Samsung, the top phone brand, has its own browser.
Firefox is losing market share. People who care about privacy are choosing brave
Firefox loss in market share is more complicated. It's mostly due to growth in areas Firefox never had a foothold. Mainly the mobile browser and the Asian market (which mostly is mobile on top of it). On the desktop front in US and especially Europe the situation isn't nearly as dire as the global stats imply.
Firefox Android recently implemented extension support, so perhaps we will see some increased use there. But the majority of mobile users simply don't care and considering how interlocked Google and Android is, there is little hope for a third party browser gaining a foothold.
Brave had a lot of controversies and that's because their aggressive marketing strategy is so expensive. That's why they did shady stuff like hijacking links and insering their own affiliate codes. Something I don't want Mozilla doing with Firefox. Also Brave uses Chromium and the future of Chromium seems bleek. If it actually starts disabling support for adblock extensions then Brave has no future at all.
[citation needed]