And compete with amazon? By virtue of the sheer amount of wealth Bezos has accumulated it's far too late for that. You can't compete. Amazon can just sell at a loss until my new business tanks. I absolutely agree that amazon is a fantastic product from a consumer standpoint* but it's now a behemoth that is basically immune to any fair competition. It's said that America is the land of opportunity but at this point these massive corporations have long since used up that opportunity and are working hard to make sure nobody can follow them. That's simply not fair, and not a proportional reward for bezos' innovation. I'm not saying take it all away from him like some here are saying, I'm saying it's time to realise that while innovation needs to be rewarded it should be reasonable and not be an uncontrollable and never ending leech on society.