this post was submitted on 15 Aug 2023
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I like LMG. They make some decent content, that’s easily understood. That being said, they’re handling this VERY badly. Shame on Linus, and LMG.
Linus has been sticking his foot in his mouth often enough that it's starting to develop in to the persona he thinks he needs to/is supposed to have. The WAN Show is pretty much the only LTT content I care to watch anymore, but it has become increasingly common over the last ~year or more that he has a spicy take that gets embroiled in some mild controversy. But now he's like "well this is the part of the show where I have spicy takes" and is almost actively looking to do it. I see Luke becoming increasingly frustrated with it too. Stepping down as CEO is probably the right call, but this move to "CVO" seems a little too lateral. I think Linus needs to pull back out of the spotlight, for the health of his company. But I really think he thinks his personality is the brand.
He likes and wants to be on camera, and he knows a ton from years in the industry, but I wonder if he wouldn't be better as like... chief script advisor who also teaches other employees tips and tricks on how to compose videos, stage scenes, manage the flow of content, where to splice in B roll, how to read the weave of the youtube algorithm... They've grown remarkably, and I like what Linus states is the goal of the Labs project. But I worry he's both becoming increasingly convinced his personality is an important part of the channel cachet, and also increasingly impulsive with regards to making decisions and spending money in an effort to go fast.
If ownership hasn't changed, and he's still essentially the CEO's boss since he selects them, it's rearranging deck chairs. He hired someone to do administrative tasks.
Elon figured this move out pretty quickly.
I've only watched LMG content for a few months, but this out-of-context snippet sums up my feelings on the company.
Sebastian says that it's a consumer-first, employee-second, profit-third company. But his actions don't always support that.
Sebastian says that he doesn't believe anyone should ever be a "fan" of anything because it's irrational. But then he turns around and dismisses anyone who doesn't show his brand absolute loyalty.
Sebastian says a lot of shit which sounds absolutely amazing if you can assume it's true. And the problem is that you can't assume that the company line is true coming from any company. You can just watch their business practices and make the best judgment on if the company seems honest. And Linus Sebastian, who effectively is the company as the owner and face of it, has increasingly come off as dishonest. It makes it damn near impossible to trust any of the good things he says that he does.
This is probably the most coherent take I've read. He's having trouble taking it from a yt channel to an actual company, and it's kicking his arse.