Apollo is an app that exists to give a great user experience for reddit.
The official app exists to ensure you get advertising and allow reddit to extract as much personal data from you as possible
this post was submitted on 14 Jun 2023
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Asklemmy
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because it's not the user experience that matters to Spez.
Reddit tried that before, they bought Alien Blue, and instead of improving it, they turned it into the monstrosity that we now know as the Official Reddit App.
Sometimes, when companies get too big, the C-level executives lose visibility about what the needs of the actual users are and instead, they focus their planning on increasing revenue, no matter what, Quarter after Quarter.
Buying another 3rd party app when they can keep using their shitty app to collect and sell user data to advertisers and marketers without spending more, makes sense to them in their twisted world, sadly.
I can't speak for Apollo users, but as a user of Infinity and Slide, one of the best features was no ads
I think it's a move to monetize but without any mindful strategy whatever to utilize the strength of the platform or to maintain the integrity thereof. In other words "Elon did it so we do it too" .