this post was submitted on 09 Oct 2023

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Meta is paying the celebrity faces behind its AI chatbots as much as $5 million for 6 hours of work, report says (www.businessinsider.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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Meta is paying the celebrity faces behind its AI chatbots as much as $5 million for 6 hours of work, report says::Meta has enlisted 28 celebrities to play AI chatbots with different personalities. One top creator was paid $5 million, per The Information.

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[–] TurnItOff_OnAgain@lemmy.world 72 points 1 year ago (2 children)

6 hours of work, as well as access to their likeness and voice for an undetermined amount of time.

[–] mosiacmango@lemm.ee 18 points 1 year ago* (last edited 1 year ago) (1 children)

4% return in 5 mil is 200k/yr, which is roughly a safe return for low risk investing.

Hard to say no to 16k/month forever for some dopey fad that may or may not last.

[–] Mac@mander.xyz 5 points 1 year ago (1 children)

Hi where do i sign up for this

[–] TurnItOff_OnAgain@lemmy.world 6 points 1 year ago (1 children)

Step 1: be famous

[–] Mac@mander.xyz -1 points 1 year ago

Imagine being so popular that your likeness is with more than most people's salaries. What is this world.

[–] Arcania85@lemmy.world 0 points 1 year ago

Wasn't their a movie about this? Everybody hates joane or something? Prepair for a churcial shitfest

[–] stifle867@programming.dev 42 points 1 year ago (3 children)

I don't know who I care less about, "Meta" or "Celebrities".

[–] Touching_Grass@lemmy.world 15 points 1 year ago (1 children)

Journalists who write about AI

[–] Hadriscus@lemm.ee 1 points 1 year ago

Imagine this : AI writing celebrity gossip

[–] nostradiel@lemmy.world 9 points 1 year ago (1 children)

Exactly.. I came here to write how can anyone be that stupid to chat with that but I realised that I'm on Lemmy so most of the people here are not sheep as on fb or even reddit.

[–] maegul@lemmy.ml 2 points 1 year ago

Yep. It’s the annoying successful business model for AI that us geeks or whatever didn’t ever see coming.

I literally just had this conversation with a friend about how many viable businesses are in the current iteration of AI. They said chatting with celebrity AIs. I said what are you talking about … until I realised it’s totally be a thing and I just couldn’t see it.

[–] MeekerThanBeaker@lemmy.world 5 points 1 year ago

I know which one I hate more.

[–] just_another_person@lemmy.world 18 points 1 year ago

I hope all these "celebrity" people get their data hacked and end up complaining about the deepfake porn they star in on the internet.

If you work with evil companies for insane amounts of cash, you deserve bad things to happen to you.

[–] inspxtr@lemmy.world 11 points 1 year ago

This is straight out of the movie “The Congress”

[–] N0body@sh.itjust.works 7 points 1 year ago

Just know that Zuck will be... doing things to you in the Metaverse. Weird Zuck things.

[–] pete_the_cat@lemmy.world 3 points 1 year ago

This won't go bad at all...

[–] autotldr@lemmings.world 1 points 1 year ago

This is the best summary I could come up with:

Meta is paying one top creator as much as $5 million over two years for six hours of work in a studio to use their likeness as an AI assistant, according to The Information.

Mark Zuckerberg unveiled the AI assistants during the company's Connect event last month.

While the company has its own AI chatbot similar to ChatGPT, it also introduced 28 new ones with different personalities that use celebrities' images.

For example, Kendall Jenner's likeness is used for Billie, who is portrayed as a big sister to give users advice.

Meta has also brought onboard creators like MrBeast, the most-subscribed individual on YouTube, and the TikTok star Charli D'Amelio.

The Information reports that Meta was initially willing to pay more than $1 million to use the stars' likenesses, but shelled out more for big names.

The original article contains 282 words, the summary contains 136 words. Saved 52%. I'm a bot and I'm open source!

[+] Candelestine@lemmy.world -12 points 1 year ago (1 children)

Good. We don't actually need horrendously wealthy entertainment professionals. They exist, I would guess, mainly due to the high barriers to entry within the entertainment industry, where getting on tv is very much a "who you know" not "what you know" kind of thing. Aka, corruption.

The internet has largely democratized this though, removing those barriers to entry almost completely. And there's few things I love more than finding a good, newer youtuber, who is still super excited about it and putting a tremendous amount of effort into producing quality content. While some of them suffer the same sorts of problems as any other big business onc they get big, (cough, LinusTechTips, cough) not all of them do.

Anyhow, if the industry can't touch a superstar entertainer's image and fame without shelling out millions, it's only a matter of time before they start to realize they don't actually have to anymore, as attitudes start to shift away from mainstream Hollywood productions.

[–] Transform2942@lemmy.ml 3 points 1 year ago (1 children)

"Performance talent doesn't exist, also: Ayn Rand"

[–] Candelestine@lemmy.world -1 points 1 year ago

No, that's grossly oversimplified. Just that actual performance talent is not nearly as rare as their compensation would indicate. There are a lot of Meryl Streeps that just never got the stroke of luck they needed. Now, that's slowly changing. Slowly, for the past 20 years or so. It was wide scale broadband internet that kinda unlocked the possibility in the first place.