Memes

the alchemists could've been successful, and all the gold mine barons would've been: so, actually, well, you can't see it, but I assure you, and the experts will agree, that there is actually a very fine, yes, a very fine distinction (if you can notice it, it really means you have a refined sense of taste, yes) in shimmer between ersatz, synthetic gold from the alchemist, and that the rare, natural from the earth. Ah . . . . well yes, you're right, the natural gold is ever so slightly duller, but, you see

Nerevar, you foolish mortal! I have heard your lamentations about the cost of diamonds and how they are too expensive for how common they are. I agree, and I know who to blame. The Bear Company, which holds a monopoly on the diamond industry, is rigging the supply to keep prices high. They use propaganda to create a demand that is disproportionate to the real value of diamonds. What fools they are to think that they can hide such deception from me. I, Lord Dagoth, master of these lands, see through their shallow deceit and call for justice. Now please leave. I have to write upset words on this piece of parchment to show the world how angry i am. Nerevar, do you have a stick with you? Maybe also a stapler? Nerevar please go to the next trader and aquire a new Edding for me. I have let the cap open for too long and now my Edding has dried out.

DeBeers have massive investments in the synthetic diamond industry. They are actually world leaders and have known that it's possible to produce higher quality diamonds at a much lower cost. They make a killing selling synthetic diamonds to industry.