Don't connect your Roku to the internet.
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Or better yet, use a Pi-Hole or something similar to block the relevant adservers at the DNS level.
That's not better, you didn't allow any smart TV to connect to the internet.
I wouldn't say this is "better"
I do run a pihole, but I still will never connect my roku to the internet. It is much better to have a media PC or other streaming device I have control of fully connected.
Looking around Roku's site, I found this email address: AdsPR@roku.com
I'm planning on giving them a brief but firm "oh hell no" letter. I wonder how many others will do the same 🤔
I emailed them to let them know I cancelled Disney+ and cited this specific ad and advertisement campaign through Roku as to why I cancelled the service.
Let’s make the companies who advertise this way feel pain.
I have a vero-V but honestly the apps are lack luster. Its amazing if you have your own library of content. I saw my first homescreen add on roku yesterday. I am pissed.
If you force Ads then I will replace your equipment. The only reason I use Roku is to avoid the Ads built into "smart TVs"