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There's a big problem with the "women message first" gimmick, and it's that they just don't.
If they don't simply let the match expire, you either get a shitty Gif, or something along the lines of "hey."
Maybe one in ten will actually send a message that genuinely starts a conversation.
Well cultural habits are slow to change. I suspect it would take some 20 years to change the dynamics such than women are always expected to make the first move.
Bumble was well positioned to push for that change, unfortunately earning revenue has a priority, they are are a business after all. Still their gimmick got the ball rolling, we'll see who picks it up next.
Just like with anything, if you put something interesting in your bio, women will use that as conversation starter.
