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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
The number of dumbasses I see biking against traffic with no lights wearing black well after dark is too high for me to find this remotely serious.
Also, cars have a dozen reflectors, daytime running lights, and a ton of safety mechanisms.
Tldr: meme better, this is wrong and unsafe
Because if too many people and things use hi-viz, that will make it regular-viz.
so some cyclist should wear black to help their fellow cyclists
That bimmer looks sick
Not sure if the intended message is really coming through...
Cars have lights on them?
Bikes have lights on them too.
Where? I haven't seen a bicyclist using lights in months.
Ideally. In the US you regularly see peeps riding without even reflectors. It’s insanity.
Unless you're in the Netherlands, where 2/3rds of the bikes will have the shitty "this is legally a light" LEDs from the convenience shops... Oh, and 2/3rds of those will be either out of battery, or installed facing the wrong way.
When I'm on the road, I want to be visible. On my red motorcycle I wear a bright yellow helmet and a jacket with hi-viz strips. The problem is that car manufacturers only offer boring colors and charge an exorbitant fee for a cool color if they offer them at all.
The satire misses the mark since cars already have strict mandatory visibility requirements by law. In the EU, you must have working headlights, brake lights, turn signals, daytime running lights (since 2011), fog lights, reverse lights, and reflectors. Driving without any of these gets you fined, points on your license, and fails vehicle inspection (TÜV/MOT). These aren't optional safety suggestions like cyclist hi-viz - they're legal requirements with real penalties.
I don't know about yankee laws...
Huh? Could you explain once more why this doesn't work?
Keep in mind that cycling also has a lot of visibility requirements, it is illegal to drive without lights at night, you need to have reflectors front, back, in the spokes and on the pedals. This also results in fines and points on your drivers license. Keep any remarks on enforcements for yourself, car drivers don't check or even fix their headlights the moment they break either as my last few drives showed me.
Comparing the optional wearing of hi-vis west to the optional painting cars a brighter colour makes sense when the goal is to mock the immediate question "well, was the cyclist wearing hi-vis?" that always seem to pop up when a crash happens.
It's funny, but as a driver and a cyclist, the amount of times I barely saw the person on the bike, because they had no hi viz, no lights and no reflectors (and black/dark clothing), even in moderately good visibility conditions is too damn high.
It's not that big of a deal in cities, but I'd be really pushing it to ride my bike out on a 70+ kmph road, and you'd have to hold me at gunpoint to do it without any lights, because I'd be as good as dead anyway.
Of course black cars are kinda the same, except here in Poland every car is required by law to have at least position lights on at all times (yes, sunny daylight too), and it makes a world of a difference no matter the paint color.
I think any bike intended for road use should be equipped with lights
I prefer when all people occupying the road, whether its a pedestrian, cyclist, motorcyclist, car, or horse rider be as visible as possible.
Its why I refuse to drive a gray or silver car. They blend in with the pavement at certain times in the am and pm and if it's raining really hard they disappear. In a lot of ways they are worse than black cars.
What's wrong with making sure you are visible? Why is that something to make fun of? (I'm not asking you directly, I just don't get the joke in the ad.)
Cars should be bright as fuck. A bright red, orange, green, or yellow car stands out way more than the black, white, beige and gray shit that dominates the road.
I especially love those bright headlights that blind you and the ones that have flashing LEDs on their undercarriage to distract you. (But actually I mostly agree, just pointing out the extreme cases which universally suck)