Big companies with no vision of the future are often ripe for disruptive tech to harvest. We'll see what happens. The apple "visio pro"" is not the future of the company.
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12 years... F...
I think people love to hate Steve. The one thing people love more than a great figurehead, is hating one. I think that Steve had a great internal model of how to combine form/function.
iPhone wasn't the first smartphone, but it may as well have been. It brought the smartphone to the mass market.
Part of it was a great advertising campaign, which unlike the smartphones at the time, pitched it as a luxury good as opposed to an executive enterprise one. You owned a blackberry to answer emails wherever and whenever you were, you owned an iphone so you can check Google Maps. A large part of it was redefining both the form factor, and use case of a smartphone.
Feels more like 20.