this post was submitted on 26 Jul 2023
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Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

...

Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

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[–] Gyella@lemmy.world 8 points 1 year ago

Twitter is still a thing? Color me surprised. It won’t be much longer.

Also, FUCK Elon Musky

[–] DarkGamer@kbin.social 7 points 1 year ago

Why anyone stays on twitter is beyond me. Musk is turning it into something toxic, akin to parler or truth social, and he's making decisions regarding it like it's his private BBS or a toy to be played with capriciously.

[–] over_clox@lemmy.world 7 points 1 year ago

What is this "Twitter" you speak of? Is it that dead blue bird?

[–] DarkThoughts@kbin.social 7 points 1 year ago

I'm no businessman but this sounds like a good way to make companies move away from your platform.

[–] Darkard@lemmy.world 6 points 1 year ago

Lol, without his handlers to keep his stupid ideas in check he really is outing himself as an absolute idiot

[–] whiskeypickle@lemmy.ml 6 points 1 year ago

wtf...musk is an idiot

[–] theneverfox@pawb.social 6 points 1 year ago

More than that.

He's dispelling the myth of the billionaire businessman. He could show up quite a lot in all sorts of history books

[–] HawlSera@lemm.ee 6 points 1 year ago

Speedrunning the collapse of the Corponet

[–] JackbyDev@programming.dev 6 points 1 year ago
[–] MortyMcFry@aussie.zone 6 points 1 year ago (1 children)

Stop using twitter. They don’t get to have the brand recognition anymore.

[–] Megabones@reddthat.com 7 points 1 year ago

Stop calling it twitter as well, twitter is dead and X marks its grave

[–] Sanctus@lemmy.world 5 points 1 year ago

A desperate ploy to repay the insatiable debt frin the purchase, or genius business move? You decide.

[–] GustavoM@lemmy.world 5 points 1 year ago

X.org is really stepping up their game eh?

[–] Sewer_King@lemmy.world 4 points 1 year ago

Wait, didn't the gold check marked brands have to pay exorbitant fees for the checkmark? Is that counting towards the $1000 per month or is that deal being replaced with this new one?

[–] skellener@kbin.social 4 points 1 year ago

Enshittification continues….

[–] Jocker@sh.itjust.works 4 points 1 year ago (1 children)
[–] at_an_angle@lemmy.one 4 points 1 year ago (1 children)

No. I love watching train wrecks and dumpster fires.

[–] TwilightVulpine@lemmy.world 3 points 1 year ago

I feel for the creators still trying to figure out where to go, but this situation is funny as hell.

Like when people said Elon Musk renamed the platform after his divorcees

[–] Grant_M@lemmy.ca 4 points 1 year ago

All legitimate companies have already left twitler

[–] adam@lakedistrict.social 4 points 1 year ago

@NevermindNoMind #Musk is getting desperate now.

[–] mpjames@glasgow.social 3 points 1 year ago

@NevermindNoMind And, presumably, the brands will also lose an incentive to stay on the platform, especially now that it’s in the progress of re-branding as not-Twitter?

[–] gumchops@lemm.ee 3 points 1 year ago

At this point I am ready to start boycotting businesses that are still on that crap platform in the first place.

[–] Boiglenoight@lemmy.world 3 points 1 year ago (5 children)
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[–] thunderclap@lemmy.world 3 points 1 year ago

Bully much?

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