this post was submitted on 07 Feb 2024
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i wouldn't normally be concerned since any company releasing a VR product with this price tag is obviously going to fail... but it's apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with "tech reviewers" and rich folk who can afford it.

what's really concerning is that it's not marketed as a new VR headset, it's marketed by apple and these "tech reviewers" as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc...

and it's dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can't look away, even if you try to they can track your eye movement and just move the window, you can't mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.

this is why i think all these tech giants (google meta apple etc) were/are interested in the "metaverse". it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.

i'm not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i'm more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won't achieve any sort of mainstream adoption even if it's deemed a success because it probably can't get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?

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[–] tiredofsametab@kbin.social 7 points 9 months ago

I will continue not using it. I was interested in Oculus until they sold to FB and then I nope'd right out of that. I really did think VR was neat, but various things kept me from pulling the trigger. If it becomes the only way to use chunks of the internet, I just won't use them; I grew up still in the analog world (though we did have BBS and very early dial-up in the '80s), and I could go back to it. I'd honestly miss educational content more than anything else, but I can get books. In my lifetime, that strategy would probably still work fine.

[–] MichaelFassbendersHog@hexbear.net 7 points 9 months ago* (last edited 9 months ago) (3 children)

Check out what these stupid chuds have to say about it: https://www.youtube.com/live/gseav7sgpks?feature=shared

If I didn’t know better, I’d swear they were doing a bit.

I’ve never seen a less critical tech review; never seen investment advice that was less trustworthy, more of a conflict of interest; these douchebags are willingly blind to the glaring cons of this technology. They have massive portfolios of AAPL and just go on and on about how great it is. I’d say shameful but we’ve been here before with Tesla and they were able to lie their way to the top. The Henry Kissinger of tech stocks.

“I’m wondering if you are the type of person who wants to keep it on all day”

NO ONE will want the embarrassment of keeping this on their face all day. This is like the Segway.

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[–] KingWizard@kbin.social 7 points 9 months ago (4 children)

This is anecdotal, but I see all of these VR rooms or stores at malls or on outlet areas where you can play with VR heat and have fun. They are almost always empty. I VERY rarely ever see people in them.

There another entertainment venue near me that has bowing and games and stuff. They also have a VR area that I have never seen open. Don’t know if it’s just constantly broken or if nobody is actually interested in it.

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[–] const_void@lemmy.ml 6 points 9 months ago (1 children)

People are going to use these things irresponsibly like when they're driving.

[–] Crotaro@beehaw.org 3 points 9 months ago

My gf already sent me an instagram reel of just that and I wanted to just rip their new toy off their faces so bad.

This is the one, if you're interested.

[–] Melina@hexbear.net 6 points 9 months ago

Off topic but my bf has an Amazon tv and within seconds of turning it on it plays a prime advertisement, it sucks because the fire televisions are like the cheapest on the market, for a reason

[–] ButtBidet@hexbear.net 6 points 9 months ago

NGL I saw the title and didn't expect much from this. Good effort post, way to change my mind on this topic.

[–] CybranM@kbin.social 5 points 9 months ago

People were complaining when newspapers were new that itd take everyones attention and make people distant. I think its great that more VR stuff is happening because the tech can be used for so much and lets people experience things they might not have otherwise.
If you were hospitalized for a long period would you rather watch the ceiling/small TV or would you want to travel the world via VR?
All new tech can be used for good or bad but we shouldnt stop progressing

[–] rekabis@lemmy.ca 5 points 9 months ago

If the Apple Vision Pro is going to replace smartphones in the way Smartphones replaced flip phones, we wouldn’t have flip phones anymore.

Spoiler alert: we still have flip phones.

Lots of them, actually, albeit not “dumb” ones anymore… they all run either Android or KaiOS, and come with all the commensurate risks of having all your usage stats beamed up to the mothership for third-party sales and monetization.

Hell, we now have a rotary cell phone - the rotary un-smartphone - which is enjoying decent popularity and mental rent-free status among lots of techy people, despite being nothing more than a 1970s rotary dialler with an ePaper display for incoming text messages. And a few buttons for hard-set quick-dial options. I would love one myself if it wasn’t so expensive compared to a smartphone.

[–] blargerer@kbin.social 5 points 9 months ago (3 children)

If it succeeds, apple will pave the way, and then other options will emerge much like has happened with smartphones. There will be some FOSS version perfectly capable of blocking ads.

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[–] ULS@lemmy.ml 5 points 9 months ago (1 children)

Just like how the iPod was the invention of the mp3 player.

The truth is society is really really malleable and stupid. That's just human nature. And of course it's going to be manipulated by people for power and wealth.

It'll go the same way as cable TV, and phones. It's the same exact path. We live within systems specifically created to market unneeded "wants". Just go outside and mingle with people... Some people literally seem like they have little humanity left in them, the just live for consumption. It's like addicts. It essentially is addiction for dopamine. Any product or nation/society that allows basically lawless marketing function will be the same.

So you're thoughts imo are accurate. BUT there's also another side of life. Once you stop falling for marketed bullshit and pop culture/media you can tune out all the bullshit. They will always prey on the weak. While I said all that keep in mind technology is like our civilizations pyramids or creation of democracy. Personally I have some hope in transhumanism, but you know pop news and marketing shit is going to make it all a divisive argument. Lol I'm probably doing that now. They do this partially as publicity and a advertising.

It's not about this or that it's about allowing growth of all things?

Idk... Just some rambling.

[–] Scew@lemmy.world 3 points 9 months ago

We live within systems specifically created to market unneeded “wants”

Isn't it interesting that it's taught as supply and demand, and not demand and supply?

[–] bagfatnick@kulupu.duckdns.org 5 points 9 months ago (1 children)

For what it’s worth, Apple has had an attention API ( for checking if the user is interacting / viewing ) since the debut of their facial tracking sensors on the iPhone X. Although, Apple makes its very clear it’s not to be used for ads and the such. If it helps I don’t know of any developers / Apple abusing that API.

[–] fluckx@lemmy.world 5 points 9 months ago* (last edited 9 months ago) (4 children)

What is it used for then? Face recognition?

Edit: honest question before I come off as agressive :)

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[–] 240p@hexbear.net 5 points 9 months ago

It's a pity because in theory a AR/VR headset without any predatory practices would be a really fun gadget to have, some of things it does is impressive and well polished considering it's the first apple product of it's kind, but no way does any feature it has right now make the steep price worth it. Unfortunately it's apple so we know how its going to pan out and people will buy it. A few iterations from now I can see the price going down with more apps and greater functionality but it will become increasingly more predatory. As you've said, unskippable ads but also the fact that they'll basically have a full scan of your face and surroundings. God knows what kind of sinister shit they can do with all that data. It's already quite fucked up that you'll see ads and autocompleted search terms on your phone which clearly indicate that your conversations are being listened to and it feels we've all just accepted that and are doing nothing about it.

[–] victorz@lemmy.world 4 points 9 months ago

Looking away in a headset doesn't make sense, no. But you can always close your eyes. Why wouldn't you be able to mute though? That would be insane, even by Apple in my opinion.

I'm not too worried. Only rich fools [meant to type "folks" but I'll let it stand] can afford it, and they can let themselves be brainwashed, I'm not too bothered.

[–] xenomor@lemmy.world 4 points 9 months ago (1 children)

I have so much to say about this, I hardly know where to start. A few brief points:

Yes, this product direction is problematic in many many ways. There is a reason why science fiction has been speculating about these types of devices for decades and nearly always portraying the technology as an escape mechanism for a horrifying dystopian reality.

We’ve experienced several really big technology revolutions in just a few decades (pc, internet, social, mobile). All have brought wonderful improvements to life, but all have had profound, and unanticipated side effects. In all instances, we would have benefited as a society by interrogating consequences more completely at the beginning, rather than just letting market forces alone to drive them into mass adoption.

The good news is that none of this is really new. This appears to be a pretty good implementation of a UI model that consumers have been largely rejecting for over 30 years. There are absolutely very useful, very good uses for these UIs, but these are niche markets overall all.

In many ways, XR (a catch all term for both VR and AR) is a retro futuristic idea. This is a vision of the future as seen 40 years ago. Really innovative human computer interfacing doesn’t look like this anymore. Actually useful innovation involves things like agents, voice ui’s and so on (think Jarvis from the MCU).

The question is, can Apple’s marketing prowess and effectively infinite budget push a largely unpleasant, unneeded, and expensive product into mass adoption? I am hopeful that they can’t. I am hopeful that reality isn’t sci-fi dystopian enough to create a wide market for this. If they can, it may say more about how dystopian our real reality has become. That’s the really worrisome part to me.

[–] ninjan@lemmy.mildgrim.com 7 points 9 months ago (2 children)

Excuse me but 'voice UI' is a hell of a lot more retro futuristic than XR. That shit has been around in sci-fi for 60+ years easy and in real life for decades at this point and is still absolutely horrible to use for just about anything more complex than setting a timer and adding things to a list.

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[–] streetfestival@lemmy.ca 4 points 9 months ago (1 children)

I think for me this thing is a symbol of where we are and where we're heading in terms of not being able to look away from ads

[–] JimmyBigSausage@lemm.ee 5 points 9 months ago

Don’t use devices. Go outside and walk, climb a trre or something. Don’t buy one.

[–] kibiz0r@midwest.social 4 points 9 months ago

The attention economy already has people hostage and blocked off from the outside world. No goggles required.

To play devil's advocate: If we're gonna have a tech-centric society, I can see where being able to make eye contact with people nearby and keep your hands free could make for a more wholesome experience than staring down at your phone for 80% of your waking life. And for people who are remote, being able to feel like you're occupying the same space and breathing and laughing together could be a solution for our extreme isolation.

But on the other hand, these are all problems that capitalism and big tech created in the first place, so...

[–] aniki@lemm.ee 3 points 9 months ago (8 children)

I worry about how consumerism and capitalism will kill us all but I don't give a shit about this in particular. If I saw one in the wild the first thing I would do is give the owner and endless stream of shit for buying such a stupid waste of money.

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[–] lowleveldata@programming.dev 3 points 9 months ago (1 children)

If anything weird happens some hacker man would probably put up a tutorial on how to disable the eye tracker.

[–] PonyOfWar@pawb.social 3 points 9 months ago

You could probably just put tape over it, but it wouldn't be great as you control the entire OS with the eye trackers.

[–] whenigrowup356@lemmy.world 3 points 9 months ago (3 children)

I just don't understand how Apple, a company known for their sleek, elegant design aesthetics above all else, put their name on something that looks so dorky

[–] gt24@lemmy.world 6 points 9 months ago

I think how the headset looks only somewhat matters...

Apple has generated an image of being "the innovator" in technology. There was "no smartphone" until the iPhone came around (even though that statement is not completely accurate). Their computers are "superior" (even though that statement isn't necessarily accurate either). Still, the point is that the masses feel that Apple is a technologically innovative company and they still want to own some Apple technology rather than dealing with anything else.

In some realms, this is arguably working. The newer generations (today's school children) see iPhones as far superior than Android (statement accuracy not relevant) and that anyone not having an iPhone as something being too poor to own the superior phone. Apple wants to keep that brand identity - of being superior technology.

Things like VR put a bit of a damper on that vision. If VR is the "latest and greatest thing" then why does "the owners of Facebook" have their own VR technology while Apple has nothing similar? There is a feeling that Apple introduces products when they are finally ready for the masses... but there is also a growing feeling that Apple is just falling behind and can no longer be innovative. The lack of innovation feelings is something that needs to be removed.

So we have the Apple VR headset. Does it look good? Well, it looks innovative in advertising. Is it for you? No. They would prefer that you don't use the headset but instead that you "have feelings of technology superiority" when thinking of Apple products. Actually using the headset could harm those feelings. So they make sure to actually release something VR that only people with a ton of money could actually use so that those people can brag about having the latest innovative thing (while also not mentioning any issues with the device). Those people help deliver the actual product...

The actual product is the "innovative feelings". So, to conclude the point, I feel that something that looks "so dorky" is sort of the point here.

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