this post was submitted on 22 Jul 2023
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I honestly think people who prefer one over the other would not be able to tell them apart in a blind test.
Funny you mention that! Pepsi literally made this a huge ad campaign in the 80's. They found that in blind tests between Coke and Pepsi, the vast majority of people picked Pepsi as their favourite, even the people who said they preferred drinking Coke.
Oddly enough, Coke ran a campaign at the same time saying "I picked Coke" and it was a smash hit. Pepsi ended up being meme'd on despite their blind tests showing they were better. It's great proof that what sells a product isn't how good the product itself is, but how good its marketing is.
Tested myself in an a-b test a while ago and tried to figure out what intricate differences are in the tastes specifically, after being a pepsi fan. Turns out here in europe pepsi tastes a lot sweeter, while coke has a lot more sparkle. The lesser sweetness turned me into a coke fan.