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view the rest of the comments
My prediction:
It'll reach a profitability peak some months from now, then start dropping again. That drop will prompt Reddit Inc. to introduce further changes to the platform, and they'll get a new profitability peak - smaller than the older one. This pattern will repeat a few times, until the focus is back from "maximising profits" to "cut down the losses".
Investors will be pissed and try to find someone to blame, potentially even suing Greedy Pigboy - seeking to get their money back, as the amount that they invested in the platform became nothing. This will fail, but Greedy Pigboy's reputation will be ruined among investors, just like it is among users.
In the meantime, users will flee in flocks from the platform. Most of them will go to Discord, with only a handful hitting Lemmy - as by now Lemmy already has its own culture aside from the one of the "leftover" in Reddit. (I expect that "fuck off back to Reddit" will become a common scene here.)
In the meantime, it'll be an open secret that the very changes promoting short-term net profit caused long-term losses. Because it'll be stuff like:
To be fair, I wiped out the custom CSS with RES when I was on there.
Couldn't stand every subreddit thinking it was cute to change random styling for no reason. It was like the old custom myspace page days.
It's fine if the user actively chooses between the sub's style, the site's style, or even a custom personal style. However, I think that it's important for communities to have at least some room to customise their own look-and-feel - it delivers the point better, that Reddit is supposed to be an aggregate of communities, not some huge monolithic community on its own.
And custom CSS in special was the target of protests, as Reddit already tried to remove it.